Review:I loved this book. The case studies how the simple characteristics of game play can engage audiences to effectively solve problems. From crowd sourcing to CSR there are some really interesting approaches for brands and organizations. Originally I thought it would be focused on video gaming- it is not. It covers video gaming but the book is an authoritative look at all gaming. it was really helpful for any marketing or brand strategist. Read more

Review:Let me start with a quick word of warning: "Most, but not all, of these chapters first appeared in a special section on race that was added to the revised edition of a much larger and more sweeping study, Intellectuals and Society: Revised and Expanded Edition. Here I have belatedly taken the advice of my research assistant Na Liu, and published these chapters in a separate book for those who wish to focus on ra... Read more

Review:I thoroughly enjoyed every moment of this book. It was written so casually as though I were listening, mesmerized, to a story teller in person. I'm not sure whether I love or pity Eustace. It must be hard to be so driven and yet to desire the simple life in nature. Read it. Read more