Review:Very good resource for anyone getting into adwords. Required reading for anyone who manages large or multiple campaigns.

I've always considered myself to be pretty good at managing ppc accounts, but I discovered I was making some mistakes with a few of my negative keyword match types. I made the changes, and within one week saw an increase of around 10% in impressions (and significantly more clicks) for a targeted keyword. It's little nuggets like this, scattered throughout the book, tha... Read more

Review:Although I found the success story to be most interesting, I was a bit uncomfortable with the dogmatic, almost religious, flavor of their successes.
The business story seemed formulaic as if their way was and is the only way. Sign up and follow the prescribed way that we have tested or leave the organization. Hard to argue with their successes over a tried and true career. However, I think the intent was prescriptive. As a bit of a nonconformist, I had to keep asking myself if this was th... Read more

Review:Andy Grove has a way of distilling the complex down to very very simple concepts - and he doesn't allude to big ideas - he just tells it straight. Exactly what works and why. I have bought copies of this book to give to colleagues and staff and indeed we have modelled some of our business practises straight out of the book - why not? Its clear, concise, practical and proven. I really cannot recommend this book enough. If you run a company or manage people within one you should read this book. Th... Read more

Review:Interesting book from the point of view of Andrew Grove about the strategic shift in Intel from memories to microprocessors. Andrew Grove takes the Intel case as a starting point and makes a compelling general approach to inflection points in business and in one's professional life. Read more

Review:With a very concise style the reading take you through the most valuable techniques and advices on corporate strategy. The text goes beyond the theory and shows the P&G examples to clarify the concepts. A book worth to read. Read more