Attract New Customers. Boost your Sales. - The Ultimate Sales Letter

Terrible. This guy thinks that every square millimeter on a page should be filled with print. The result is that it takes way too long to read a page. Not exactly the formula to pique a stranger's interest.

Most people who would buy this book are familiar with Dan Kennedy and his material and know he is a copy writing and direct mail legend. If you are new to copy as I am and looking to learn how to write great copy for my own small business this book delivers. I read on Kindle on my IPad mini and some examples of sales letters didn't show clear enough to read how every that was only a few where 99% of the example were clear. These examples help the novice copy writer learn how it's done by the best. Value far exceeds cost of book but 100 times or more.

great book for marketing and copywriting for SME,clear direction and methods showcased.i have been practising this skills since past many years and this book has helped me to visit best practises again and improve my skills,great guide for all marketing people to improve quality of our work

great book for marketing and copywriting for SME,clear direction and methods showcased.i have been practising this skills since past many years and this book has helped me to visit best practises again and improve my skills,great guide for all marketing people to improve quality of our work