The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business

I've read several books on entrepreneurship, but this masterpiece by Chris Ducker truly stands out for the following reasons:
- a business owner can do hundreds of things and get overwhelmed, but the author has clearly given only the most important steps that one needs to do to build a business around their personal brand. This has made me eliminate the not-so-important and focus on the most important steps to grow my brand.
- every single idea shared in the book has been tried and tested by the author. As he has clearly mentioned what worked for him and what didn't, we don't have to waste time reinventing the wheel.
- every chapter ends with an interesting case study which shows how Chris' advice can be practically and successfully implemented.
- the interior design of the book is so beautiful that I've proudly displayed it on my coffee table. Friends who visit us flip through the book and love reading the pull quotes that have been highlighted throughout the book. So, you can choose to browse through book for some quick tips or dive into it for an in-depth learning session.

I've just used a great concept from the book called "Youpreneur Ecosystem" to teach my followers. This is one book which I'll truly treasure and would want to pass on to my kids as well.

If you are looking for an actionable roadmap to starting your own online company, this book is a must read. It is laid out in three logical sections of Building, Marketing and Monetizing with actionable steps laid out in each section. Chris is not only an expert in building a personal brand, but has the instinct to be relatable to both the novice and expert alike.

In spending the past couple of years heading toward a solopreneur journey after working in corporate marketing for 35 years, I have consumed advice from many experts to find the people who can help me build a brand. While there are many who are smart and have paved the way for others, Chris rises to the surface for his passion in helping others to see clarity. His advice on differentiation and repelling those who are not meant to be your customers is priceless.

After you've read this book, chances are you will have it completely marked up with notes, annotations, highlights and Twitter quotes. It is one of the best books I've read in the past few months and I've already referred to it several times. I honestly can't say that about some of the others on my shelves. Well worth the small investment.

In 'Rise of the Youpreneur,' Chris Ducker demystifies the process of becoming a known thought leader in your chosen space. If you have dreams of building a future-proof business around the things you love to do and talk about every day, this book is for you.

Make 2018 the year you start believing in yourself and begin investing in the tools and resources you need to make your dreams come true. Reading and putting into practice Chris' principles of building, marketing, and monetizing will be a sold first step on this new journey.

Highly recommended! 5 Stars!

When Chris says, "Establishing my personal brand has meant that all my interests, even as they change, are still part of the Chris Ducker brand and that my audience follows me as I pursue, explore, develop, and share those interests." THIS is so freeing! And it is exactly the experience I have had.

Just back from sharing a discussion on compassion in the workplace to a group of project managers. And this freedom, to live my brand, my 'youpreneurness', made this an amazing experience for all of us.

Chris says, "The Youpreneur model is future-proof". Is it true, can you really build something that is 'future-proof'? YES. After going through the loss of some family members, it was my personal brand that kept the work coming. My community understood and encouraged me to keep going and in MOST cases changed their deadlines so that we could continue to work together. THAT is part of the power of being a Youpreneur.

'The Rise of the Youpreneur' is an invaluable reminder to me to show up as ME every day and to share my true self with my community. AND it is also amazingly spot-on advice for how to continue to grow and build my next youpreneur ventures.

I can't wait to share 'Rise of the Youpreneur' with my friends who are tired of business as usual and looking to strike out on their own.

This is overall a great book, except for when you want to sell your business. As a dentist, if my practice is based all about me and my expertise and so forth, then upon retirement, most of my patients will be looking elsewhere unless I can find someone like me to buy the practice. I have a dentist friend, excellent clinician, great reputation. He was nearly killed in a car accident. After several months in hospital and a long recuperation at home, when he was finally able to get back to work again, he had virtually no patients anymore. He had to sell his dental equipment at a loss because he had basically no business. He had to work for dental clinics for several years before he could cobble enough $$ to start over. It took a good 10 years of hard effort to rebuild his business. I think the best strategy is to start out as a YouPreneur with the idea of eventually using E-Myth strategies and automating the business to virtually run itself like McDonald's, so the business is all about the customer, the service to the customer, and the procedures in place to keep the business automated. This way, anyone can come in and run the business if the YouPreneur becomes injured, retires, etc. Everyone should read the E-Myth as well.

The world is changing, people. We're becoming increasingly skeptical of dealing with faceless websites & brands who care only about profit. Chris Ducker's magnum opus, 'Rise Of The Youpreneur' is the antidote.

The simple truth is that people want to do business with people!

The future of business is about authenticity, generosity, passion and building relationships. No-one understands this like Chris does.

Rise Of The Youpreneur is a step-by-step guide to building, marketing and monetizing your own personal branded business, and it's written by someone who lives and breathes everything he teaches. My kind of guy!

Read it. Embrace it's message. Then take ACTION & build the business of YOU!

I just recently discovered Chris Ducker and started listening to his podcast and bought his book. I have been slowly building a personal brand in two areas and seeing good progress but didn't really have cleaer direction or know what to do with it.

This book gave me exactly what I needed. It is THE blueprint for building, growing and monetizing your personal brand. I devoured the book and took lots of notes along the way and am excited to start putting things into practice and building my brand. Thank you, Chris, for this great book. I loved it so much I also bought a ticket to the Youpreneur Summit in London and am looking forward to learning more at the event. Cheers!
-Andy Storch
Consultant, Coach and host of two podcasts

I have been a follower of Chris Ducker since 2015. He is my favorite business coach because he has a way of mixing real life value with humor and care.

In his book, Rise of the Youpreneur, Chris has been able to capture the experience of working with him and his thinking behind People to People. Rather than focusing on transactions and sales, Chris explains building a brand built by you because you are the only you. This philosophy is his genius, to create businesses where the owners are centered staged, and engaging with their customers and clients in a whole new level of intimacy.

The best part of his book is the explanation of the Eco-System - where you map out the ways you engage, delight, and inspire your audience. This system allows for any entrepreneur in any niche to take advantage and build a brand that represents themselves. Instead of a cookie-cutter formula that is supposed to fit every entrepreneur, Chris with this book gives lessons in business that still allows the individual to shine and to adjust given her needs. He provides the blueprint and together he helps you create an outstanding business. Unlike so many business experts, Chris never assumes you are going to do business his way. Instead, he offers wisdom so you can have a business built around the needs of you and your customers.

Whether you are just starting out on an entrepreneurial journey or a seasoned professional, this book is an invaluable resource for becoming “the boss of you”. It’s packed full of practical advice on the myriad of steps to build a sustainable business. Chris has drawn on his wealth of experience at the coal-face of several successful companies to bring together his actionable ‘nuggets’ in this accessible book.

A ‘must read’ for every all aspiring entrepreneurs!

I have masterminded with Chris Ducker in San Diego and 5 other entrepreneurs, and have attended his inaugural Youpreneur Summit in London in 2017. In so doing, I have had the honor of meeting some of the entrepreneurs featured in this book, Rise of the Youpreneur. What I so appreciate about this read is that Chris not only provides the nuts and bolts for putting together a productive life as an entrepreneur, but he shares the stories of a variety of people who are using those same nuts and bolts, and making it work. I was just re-reading the section about Roger Edwards who is making a go of life as an entrepreneur and speaker after leaving corporate life. I really resonate with Roger's story. It's a slow, steady go. Roger and his story have become a "light at the end of the tunnel" for me as I work to build my business as a side hustle while also building curriculum and programs for business students of my employer in higher education. This isn't a book about overnight success. This is a book that demonstrates the value of engaging in community, setting goals, listening to your customers as they describe their needs, and keeping focus.

'Rise of the Youpreneur' is quite simply the definitive guide for building a personal brand business in 2018 and beyond. Chris Ducker not only lives and breathes this stuff as he builds his own personal brand business authentically and wildly successfully over the years, but he also spends so much time educating and sharing with others on how to make their own business successful too. The book is filled with actionable and practical tips and advice, step by step action plans and loads of inspiring Youpreneur case studies from real people kicking butt in their own businesses. If you're looking to build, market, monetise or grow your business based around you and the people you want to serve then you must get this book today.

Thank you so much for this incredible book! I loved the format, and how you made sure that readers never missed the most important information by making the text big and bold. If you're a reluctant reader, or have a stack of books to read, you can literally open to any page and read for ten minutes and you'll find some amazing nuggets of knowledge.

This is one of those books, where, when you're reading, you say to yourself, "OMG, that's a brilliant idea! I can implement that in my business with not the much extra time or another humongous learning curve."

And then you think, "this book has given me so many practical, smart ideas I'm so glad I'm reading it."

You don't have much more of an expectation, because there have already been several knowledge bombs dropped in the beginning.

Then, you keep reading and realize, "Holy S#)% there's more!" And it keeps going in that way.

Thank you Chris Ducker for putting your heart and soul into this book for others to learn how to grow and succeed in their businesses. Can't wait for the next book!

Rise of the Youpreneur is the complete package. As a serial entrepreneur myself, I can honestly say that this book can take you from start to finish all on it's own. Chris' wealth of knowledge is all here, from setting up your business for success by defining your customer and your "why" to spreading your message far and wide to making sales and marketing your business with heart.

Chris is no newbie to the business world. He currently runs a small handful of businesses, and includes a podcast, Youtube account, blog, and membership in his Chris Ducker brand. This guy knows his stuff. If you're looking to build a personal brand from the ground up, this is where I'd start.

Rise of the Youpreneur will show you how to build the business of you in a real and authentic way, all the while making money doing it. Personal branding is one of the new forms of business today, because as Chris states, people love doing business with other people (rather than faceless businesses.)

Get his book now- You won't regret it!

Youpreneur Distilled! This book is an excellent resource for everyone who wants to create a profitable business based on their unique knowledge and expertise. Chris Ducker describes why Youpreneurship is on the rise, and how exactly one can ride that wave to success. Love this book!

As the owner of a management consulting firm, I hadn't - until recently - paid attention to the importance of making *myself* a person of interest. The section of this book that shook me awake was Part 2, Marketing, and in particular Chapter 6 on Positioning Yourself as an Expert. I'm inspired to do a lot more to get attention on me, myself, as a brand rather than try to play the same game as much bigger companies. There's a lot more in this book that just overwhelms me with how much more I can do. Thanks for a great book. Now to get busy using it more!

I purchased set of 10 books as gifts for clients & team members, alike.

Not many entrepreneurs have the sheer history/experience Chris does with both building businesses online and OFFLINE.

He can position very complex technological strategies into extraordinarily clear layman's terms which every aspiring entrepreneur & long term business, alike, should have implemented in their business today (like NOW).

As a person, Chris tells it like it is, but he clearly has a deep passion for helping those struggling to define & implement their personal branding.

I've seen him speak at a number of conferences, yet off-stage he couldn't be more humble, helpful & attentive to those who approach him for guidance.

Having attended the Youpreneur Summit in London in November 2017 I was expecting to like this book. No surprises there. But I love this book!
Chris knows his stuff. And he gives you actionable steps you can take, and exercises to do to really plan your business if you are starting, or consider if you're doing it right if you're already in business. I know there are a lot of business books out there. I've read a lot of them and they can seem a bit samey after a while. But there are a handful that you will keep referring back to and this is one of them.

Rise of the Youpreneur delivers the goods.

Chris offers sage advice and practical ways to shift your mindset as an entrepreneur so that you can build your business better. I’m taking lessons from this book as I go through a bit of a business transformation myself. If you are lookin to build a personal brand business that thrives then Rise of the Youpreneur is the book for you. It’s literally helping me change the way I do business and I know it can do the same for you.

You don’t need to spend hours searching the web for a roadmap to build your personal brand business. All you need is this book.

This book was such a pleasant business book to read.

One because the acknowledgement of the existence of Youpreneurs and how important this group is in modern times. People want to buy from people and not faceless companies. Being a Youpreneur is actually a advantage. The book is really well laid out with an easy to follow structure. And that is the strength of this book, it the first I ever saw with a clear how to approach too it. It's really going to be your manual to set up your business in the correct way from building your business around your personality to monetising it.

Another thing I really enjoy is the aesthetics of this book. It's beautifully laid out. Especially the quotes are really neat.

Definitely recommend this book to purchase!

I received a copy of this book at Chris' Youpreneur Summit this Fall 2017. I instantly dug into the content on my train from London to Antwerp, Belgium. What I appreciate about Chris is authentic story telling and actionable advice. This book has inspired me to be different and hone the personal brand that I am building. Thank you Chris for all the advice, ideas, and challenges in the book!

What a great book and so relevant and applicable. I am just getting started in my consulting business and there were so man great tips to help grow the value and service I provide to my clients. Page after page, there seems to be a great idea on every page. No matter what your business, this book can help you grow.

I've been following Chris Ducker and listening to his podcast for a while now, so purchasing his book was a no-brainer for me.

What I love about the book is that it's really a 'how-to' as far as building your brand and your business online. Chris gives a plenty of examples and
case studies, so you aren't left guessing how to implement things.

One of my favorite parts of this book is on page 220 where he lays out a sample launch strategy. Major a-ha moments for me there, and worth way more than the price of the book.

This book is pure gold from start to finish. HIGHLY recommend to anyone who wants to figure out how to stand out from your competition and build a profitable business.

Wanting to start your business as a coach or consultant or increase your business success?
Chris' book will be an immense help to boost your success by showing you how to brand and market yourself successfully!

I've been waiting for this book for quite some time now.... Here it is!
It is practical, easy to read and full of nuggets!

Thank you Chris for putting in the hard work and writing this awesome book!

This is it! Incredibly well written book of building a business around YOU as the brand face.
You need to read this if you are going to build a successful business around information-products, if you are going to build a career in speaking, blogging, podcasting or any way on internet.

This will open your eyes for unlimited possibilities to beat your competitors in a way that they can't do anything about it!

A must have for every Youpreneur!

When it comes to digital entrepreneurship and building a platform, self-proclaimed gurus are a dime a dozen. However, Chris Ducker has done it multiple times over and Rise of The Youpreneur is a tactical field guide for both beginners and seasoned professionals who want to build a business around their personal brand without "selling out" and remaining true to their values and ideals.

I have heard about Chris Ducker for almost 3 years, although I haven't been a member of his Youpreneur community, I have studied him and a host of other ethical and reputable marketers. I decided to buy his book to have an intimate experience of Chris, and I must confess, I am impressed!

What I love about the book is that it declutters the process of building an online business to 3 phases; Building, Marketing & Monetizing. Each phase shows you in detailed steps how to achieve the overall objective. It's brilliant for a newbie and helps a seasoned marketer achieve clarity. I love that!

Another thing worthy of mention is the Resources list on page 257 that categorizes the resources needed for each business phase you're in. Oftentimes as marketers, we know what to do but spend a lot of time looking for the ideal tool to achieve it. I'll gladly recommend this book to anyone looking to build an online business around their personal brand. It's a brilliant one from Chris.

Chris shows you a whole new approach to business and building a more sustainable and flexible plan for all your future endeavors. He breaks down this new approach into easy to follow sections from building, to marketing, to monetizing and basically give you a blueprint to build 'YOU' into a brand that will then allow you to follow whatever path(s) your business dreams want to take you down.

I have waded through a river of books about business and entrepreneurship and I honestly was first attracted to this book because of its name. I said, "Hey that is me!" and I need to know this guy and this book and what it "might" do for me. And I can report I have been very pleased with the organization of the material presented and it is written to flow well making it an easy read. Very glad I invested in it.

Chris has been a HUGE supporter for entrepreneurs and freelancers. He's made a big impact on my own business as well through his content. This book wraps it all in a nice package to make your business about you and the people you serve. Business is about people, not logos. Being a Youpreneur is all about the business of you, how you serve your customers and clients, and allowing your personality to shine so that your business and your clients' businesses are successful.

I had heard of Chris through podcasts, blogs, etc. so I decided to check him out. That's when I came across 'Rise of the Youpreneur'. I was tempted to read through the book as if it was a novel but I had to discipline myself to reach each chapter and reflect on its content before reading the next.

My initial reading is now complete and I'm now ready to begin applying its principles. I've wanted to get a business off the ground for some time now but I was left to randomly researching how the process works. 'Rise of the Youpreneur' lays out a strategic plan for getting my new business launched.

As a young man who spent seven years in the military, I became aware of certain types of documents called 'standard operating procedures'. Chris's book 'Rise of the Youpreneur' is now the standard operating manual for my upcoming success!

Chris is one of the most prolific persona in business world and his work is always rewarded so if you want to know how then this book is without doubt a “Must-Read” it’s another game changer like his previous one. I read it twice I took tons of notes and I still cannot distil enough the nuggets I found inside..... “The road map to success is inside THE RISE OF YOUPRENEUR book”

Reading "Rise of the Youpreneur" is a must for anyone wanting to take their personal brand based business to the next level! Chris provides real strategies to help build your dream business. I love the easy to follow blueprints from creating and promoting a blog post to how to create your cover image with real life examples. My 13 year old is next on the list to ready this book. He dreams of creating a business with Youtube as his platform.

I just recently found out about Chris Ducker and Youpreneur through Janet Murray and, as always, her recommendation didn't disappoint. The book is full of great, practical advice that you can implement even in the simplest way available to you right now. In such an interconnected world, there will always be someone doing what you do. Chris shares many ideas on how to leverage what your competitors don't have: you :-) This gives you a new perspective, one that's quite useful and avoids you falling into the comparison trap.

I found Chris through Pat Flynn a few months ago, and I immediately warmed to his authenticity and clarity of message. Here's a guy who's taken the time to succeed in the real world and then (ONLY then), write about it. 'Rise of the Youpreneur' is one of the best books I've read in quite a while (I usually have 3-5 on the go all the time), and it's already shifting the way I see my business and where I want to take it. I highly recommend it.

Drucker has done a good job researching, studying and compiling all the most effective best-practices in online business today. The result is a comprehensive yet concise and distilled blueprint/roadmap to what actions really make the most difference. Most importantly he practices what he preaches and his business has thrived as a result of these very tactics. The writing style is light and easy to follow and the advice is powerful and actionable. And the book is reasonably priced. Couldn't ask for more!

Chris has written an outstanding piece of advice for anyone who is ambitious enough to become a true leader in their field of expertise. It's jam packed with practical advice from the man who has created such a wonderful brand around being truly authentic and just being a nice chap to be around. Personal branding, YOU at the center and being thoughtful about the impact one has in the world. Those are all the attributes I associate with Youpreneurism.

I loved this book - clear, concise help and advice for anyone who is starting a business or has a business up and running and needs clarity about steps to take to build it further. From building your biz, marketing it, to the all-important step - monetizing it! A very valuable resource and one I will keep dipping back into.

With more people having accrued corporate experience, and then leaving to start their own businesses, this is a great book. For many people, the challenge is how to package up their strengths and experiences in a way which can be easily presented, and more importantly, found. If this describes your situation, then this book is your step to work, marketing and financial independence. Highly recommended!

Over the past 4 years working as a professional coach, my number one challenge has been that of marketing my own services. Coming from a corporate background where the "we" culture prevailed, building my own personal brand took me outside of my comfort zone. I love the way Chris Ducker offers a clear, strategic blueprint for building one's personal brand in this book. I wish I'd had it when I first started out!

Chris Ducker is back with another book that is chock full of tactical tips that will help entrepreneurs grow bigger, better businesses immediately. His advice is spot on - to lead with passion and smarts, to be strategic and also allow for some fun, and mostly to build an amazing life around a business you love. Thank you Chris!

Chris provides a clear and simple to understand path to follow for anyone interested to build their personal brand (which in my opinion, should be everyone). Read the book and it will save you lots of time on trying to figure it out on your own. Learn and take action.

Chris Ducker does it again! What a fantastic book! Really enjoyed it and it's now becoming my must go-to tool!
Thank you for creating such a down to earth, easy to understand and implement! I wish I had it for when I launched my CanInnovate podcast! I have it now and am doing some much needed re-branding to focus my business properly! Great book! Highly recommend!

This book is life and business changing. The book is a guide for entrepreneur "Youpreneur" to start or restart their journey as a serious business. It's from the fundamentals to the deep dive into things you have to do while launching your business. Well done Chris.

Chris Ducker is THE king of personal branding. I 100% agree that this is the way to create a long lasting business in the age of "unlimited information." You are either in charge of the conversations about you - or someone else is. This book clearly outlines what it takes and how to succeed with this model. Thanks Chris! XO

This is a great book, especially for someone just starting to develop their own business. Lots of great resources are referenced in the book and it has a complimentary companion guide. It's book that you can go back to over and over as you hit different milestones for sound advice on what to do next.

This book is like the bible for creating a personal brand business. Chris shares is huge expertise and walks you through this roadmap step by step, so you are able to create a sustainable business. Chris delivers his knowledge is a straightforward way and makes it accessible to all. There's no fluff here, just actionable information that will really make a difference in how successful you are in your personal brand business. Thanks Chris!

Essential reading for anyone serious about building an online business. Unlike a lot of other books in the market, this isn’t just theory - the advice in Rise of the Youpreneur is actually practical stuff you can implement, and is backed up by examples and stories of real businesses who are making what Chris talks about work for them.

Wherever you are in your entrepreneurial journey, do yourself a favour and grab a copy of this book

If you are an entrepreneur that is building a business of "You" as a personal brand, this is indeed the best guide you can get your hands on to help you cut through the clutter of all the busy stuff and get to clear action items with the right mindset.
This is really helping me serve my audience, and at the same time build a profitable business. Highly recommended, must read!

Chris Ducker is a master at Personal Branding, but this isn't a book that just talks about what a Personal Brand is and why it's important, no - it' a book that SHOWS you HOW to create a Personal Brand that is ultimately very profitable.

There are so many nuggets, resources and processes in here - it's the only book you'll have to buy on Personal Branding this year.

Rise of the Youpreneur is a must read for entrepreneurs at any stage of their journey to learn how to create a long-lasting personal brand. It’s straight-forward and explains EXACTLY what you need to do to succeed as an entrepreneur now that the marketplace has gotten a bit crowded.

Because I love Chris’ teaching style and the vast amounts of value and information he and the rest of the “Youpreneurs” provide, I joined his YouPreneur community.