More than 6000 Entries to Help You Promote Your Products

Recently I bought this book and immediately made some textual changes to my company website based upon the contents of this and "Hot Button Marketing" by Barry Feig. The two mixed together have already begun to pay dividends in terms of conversions of visitors into prospects which will lead to customers and/or partners.

The lessons I learned as I read some of the material:

1) You may believe you're using the right words to sell (as I did prior to reading over the book), but there are always improvements that can be made.

2) Have fun--if your current campaign isn't working as well as you'd like, tweak the copy by using some of the suggestions in this book to see if a different word sprinkled in here and there improves things. It's interesting to see what a little change can do as enough of them can add up to one big success over time.

In a nutshell, this book is a great reference to have handy regardless of what you're selling.

I purchased this book when I started writing several reports. Although some of the words are common sense. I was amazed at how I found new ways of saying certain things. This is not a cure all or writing but definitely helpful.

I purchased this book when I started writing several reports. Although some of the words are common sense. I was amazed at how I found new ways of saying certain things. This is not a cure all or writing but definitely helpful.

Loved this book, taking some copywriting lessons and needed something to fuel my creativity as far as headlines go and this was just what I needed, so many great words to pick from! I recommend this book!.

For those of us who sometimes draw a blank finding just that right descriptive word, this is THE book. No more thumbing through a dictionary. This book contains thousands of words grouped into categories so that it is easy to find just what you need at a glance. I use it constantly as a reference.

I've always loved this book and purchased my first one years ago. I'm in sales and it's one of my favorite go-to's.. always helpful. I purchased this for a young lady who is just graduating from college and told her that she will use this many times in her life.