Marketing & Sales

A Proven Way to Boost Morale and Improve Results
A Proven Way to Boost Morale and Improve Results

Review:Fish! is a wonderful little book with a super philosophy: Play; Be there; Make their day; and Choose you own attitude. I've been to the Pike Place Fish Market and I use the "Fish Philosphy." Simple and powerful! Read more

92 Little Tricks for Big Success in Relationships
92 Little Tricks for Big Success in Relationships

Review:I bought it on sale for a buck and regret it. These gimmicks won't help your social skills unless you are seriously inept. Staring at a girl constantly or pretending to do acrobatic moves everytime you enter a room will only make people think you are a creep or on drugs. One positive is that a lot of psychological studies are referenced, so it might be worth an hour long skim through. Read more

Sell and Build Your Network Marketing Business With Stories
Sell and Build Your Network Marketing Business With Stories

Review:The author is right on--stories grip attention and have more power to sell than do facts. Some of the stories he author uses are personal experience, and those are the best. Others are from jokes and fables, and those can work too. But the best advice is to start gathering your own stories. Until then, most of these stories will work to motivate you, help you abandon your excuses, and make your prospects think too.

Big Al makes the point well--what counts is not what you say so much as wh... Read more

The Art of Making and Marketing Work that Lasts - Perennial Seller
The Art of Making and Marketing Work that Lasts - Perennial Seller

Review:I absolutely loved Ryan's The Obstacle Is the Way, Ego Is the Enemy and The Daily Stoic (which is at least tied for first for my favorite book ever). (I also enjoyed Growth Hacker Marketing.) Ryan is far and away one of my favorite thinkers and writers. So, when I got an advanced copy, I knew I'd love it. And, I did.

As I read it I thought to myself: It's kinda like having a modern-day Seneca teach you how to "make and market" great work that lasts. :)

I found the book especially r... Read more

Confessions of a Media Manipulator - Trust Me - I'm Lying
Confessions of a Media Manipulator - Trust Me - I'm Lying

Review:As someone who wasn't very familiar with the nuances of the blogging world, or the incentive structure, I'd say that this was an eye opener. If you're an average content consumer, this book will change how you feel about what you read on the internet. You might become a bit cynical about it all. If you're someone trying to get your content "up there," it will show you some strategy to accomplish that. If you're a seasoned blogger, you might know much of what Ryan talks writes about. Nonetheless,... Read more

How Great Entrepreneurs Build Their Business and Influence-and How You Can
How Great Entrepreneurs Build Their Business and Influence-and How You Can

Review:While he does over use the reference to his previous book "Crush It!" in just about every page, this book is full of great advice, inspiration, motivation and tips on how to successfully evolve yourself or brand online. Read more

Clarify Your Message So Customers Will Listen - Building a StoryBrand
Clarify Your Message So Customers Will Listen - Building a StoryBrand

Review:I love this book and everything that comes out of StoryBrand. The information they share works. It is easy to adopt and experience immediate results, and they keep on giving you material to supplement the book and help you clarify your message further. The book is a win. A quick must read. Read more

Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Review:The point of greatest peril in the development of a high-tech market lies in making the transition from an "early market" dominated by a few visionary customers to a "mainstream market" dominated by a large block of customers who are predominantly pragmatists in orientation, according to Geoffrey Moore in the third edition of this book. The gap between early and mainstream markets is what the author refers to as the "chasm", and many entrepreneurial businesses have fallen into it.

The cha... Read more

How to Grow Your Audience Through Collaboration - Podcasting Good to Great
How to Grow Your Audience Through Collaboration - Podcasting Good to Great

Review:Jared knows his stuff because he shares from personal experience!! I wish this book would have been available before I started podcasting. What's learned through this book will put people ahead of the game, and a must-read for podcasters of any level!! Read more

Contagious: Why Things Catch On
Contagious: Why Things Catch On

Review:We'll written and enjoyed the book. Nothing too earth shattering new, but a nice discussion and we'll presented. There is some original research in here, which I found interesting. Most is repurposed from previous works, but all authors put their own twists on the same material and it leads to incremental learning and new perspectives, which I value. I'd recommend it overall. Read more

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