Review:You know a book is a standout when, while reading, you find yourself constructing a list of people you plan to gift it to. How to Be a Power Connector is a game changer that both inspires and educates the reader to master what I believe to be one of the most undervalued and intimidating aspects of business; networking. Like the book’s author, I never saw myself as a networker, but have been fortunate to work with some great networker/connector types over the course of my career. Networking is n... Read more

Review:Marc Ecko provides an honest and insightful look at personal brand creation. I can wholeheartedly recommend this book to ANYONE who needs clarity in developing their ideas beyond their imagination. I especially enjoyed the anecdotes and asides. Although, at some points, the asides interrupted the narrative flow, the illustrations/photographs enlighten and entertain. Awesome read; sick-ass story and trilliant execution. Read more

Review:His system is solid marketing for his specific circumstances, I'll grant. That doesn't mean it will work for you or even apply remotely to your situation. When one of the major cornerstones of his plan's success is to already have four-to-eight books available, that right there cuts out the majority of self-publishers. I can't daisy-chain my marketing and reviews and book links between my multiple products if I only have one book ready and it takes me longer than his two months to write another ... Read more

Review:I highly recommend this book to anyone. Totally changes your thought process. Grant Cardone is an extremely cool guy. I like how it was easy to read and summed up everything in the end. I've doubled my sales by just reading this book. Powerful stuff. Thanks. Read more

Review:Surowiecki takes some excellent science, basic and interesting findings on behavior and cooperation, and wires them into one of the most ridiculous ordering of facts and arguments to ever pass as quasi-science.

The basic structure of the book is:

1. Interesting result proving crowds are awesome and experts are nearly meaningless
2. Note about all the factors that could make this finding meaningless
3. Conclusion which assumes away often relevant issues

Aside from we... Read more

Review:Akerlof and Shiller are smart guys, OK? Smarter than I am, I'm sure. And I think there is an idea here somewhere. The idea is that Adam Smith is not quite right, We don't make economic decisions in out own best interest but on the basis of emotions and stories we tell ourselves. And further, other people are aware of this and will try to take advantage of us (phish us) accordingly. In other words - Buyer Beware.

OK. I think we knew that. So now what?

But let's get to the spec... Read more

Review:Despite some spelling errors, this is one of those books that helps one put things together, if one is predisposed to such things. The book is also instructive in that it shows how far advertising and public relations has veered from ethics. I recommend this book. Read more

Review:Sure we (the marketing crowd) all know this already. We know world is getting so fast you have to find a way to be remarkable. We know if we dont find that way we will get lost in the masses and become invisible. But sometimes we forget it in our daily business. I dont necessarily agree with the whole ideavirus idea. But I do believe in being remarkable. I also believe being remarkable is all about creating a relevant remerkable temporary monopoly, and competing on the level where noone else has... Read more

Review:I stumbled upon this book while searching for ways to improve my ability to convey my ideas in business settings. I watched Seth Godin's TED talks so I was familiar with some of his viewpoints and advice. The book was great and easy to understand the points he was trying to make. I'd recommend this book. Read more

Review:Overall the book raises some good points with regards to developing open dialogs with both existing and potential customers. The book definitely could have been summarized in fewer chapters. Some of the cases cited were great examples of developing interest in a product or service that definitley displayed excellent built in follow up mechanisms. However, since the jest of the book leaned towards the use of the Internet and e-mail as a marketing vehicle the case studies did not necessaril... Read more