Review:I started to use techniques from the letter in my day-to-day work as a IT consultant. I have more than 1000 people on my mailing list. Man. Results are awesome. 45% open rate. 64% clicked call to action. Just wow. Read more

Review:Overall, the "nuggets" of valuable information could have been presented in about 50 pages, instead of having to wade through 250 pages of rambling. Skip Section 1 entirely unless you're hungry for general theory with virtually no practical application. Chapter 11 on writing and expressing yourself has some useful information. Probably the best part of the book is Appendix 2 which contains 50+ useful starting questions. It would be easy to miss this if I had given up before getting all the w... Read more

Review:Highly Recommended for entrepreneurs competing in the global market! This book is a MUST READ for prospective entrepreneurs venturing into a highly competitive industry. As the internet brings the world closer together, so too comes outside competition that might not previously have been a threat. Any new product you come up with, China will make a cheaper version and ship it globally. However, unlike China, we do not have the same access to cheap resources and labor. This book has helped m... Read more

Review:Ca$hvertising is perhaps the best online book I have EVER read. I strongly urge you to take it one step at a time. Implement as you learn a step and then go to the next one. Million $ businesses will be built from this book alone. The book is the perfect size to make notes in.

Ca$hvertising is a 10 out of 10!

I Love IT! Read more

Review:The formatting for Kindle of this title is generally poor, with really bad page breaks (or rather, probably none were actually added manually).

But what is unforgivable is the missing graphic on page (8% 293 of 3719)
which is actually supposed to be a chart - which is important to the contents, and is not detailed in the text anywhere else.

For the 4 extra dollars, I'd strongly advise buying the print version, as I assume it won't have missing content!

This is what gives ... Read more

Review:In his closing address at Content Marketing World 2013, Joe Pulizzi advised more than 1700 content marketers in attendance to "Try". Like so many elements of content marketing, it's a simple concept to understand but difficult to implement. In his new book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, Pulizzi manages to demystify bot... Read more

Review:Though appearing to be dated, there is gold in what he says even in 2014; I just discovered it. No matter the era, I believe people still respond to the art of well written and laid out advertising material in written form. To qualify, he wrote the most successful auto sales copy of all times for Rolls-Royce's in the 50's during hard times. On line material is not covered in the book, of course, but, except for long copy, the same concepts still apply. Along with some other famous copywriting au... Read more

Review:This book covers almost every area of marketing and very easy to read. Many suggestions for enhancing your marketing plans and especially for people starting a business to companies that have been in business for years. Read more

Review:This is an essential for any designer's library. It squarely puts the ownice of design on the designer, and explains through example why that does not always happen, even though it should.

Some examples are dated but the concepts remain unblemished by time. Read more

Review:It IS true that we bring our personalities to trading. You can lose a lot of money really fast just by being you. Appreciate the way this book shows the attitudes of the winners - we all need a good role model. Read more