Exposed and Explained by the World's Two - The 22 Immutable Laws of Marketing

This book covers almost every area of marketing and very easy to read. Many suggestions for enhancing your marketing plans and especially for people starting a business to companies that have been in business for years.

This book has lots of common sense examples about what businesses have done right and wrong in their marketing planning. It's an enjoyable read, however the book's examples are what happened 18 years ago. The message is still clear today, but while highlighting IBM, Blockbuster, (the old Sam-run) Wal-Mart, and (new at the time) neXt computers as a few named, all these companies later violated the rules themselves and joined the other mis-managed companies listed. It is a great book and worth the purchase, but a serious rewrite, digital updated version, or sequel would be in order (and interesting) since this book was printed in 1994.

such a great book. a quick read while jammed with concepts and examples that made the information easily accessible. Highly recommended for anyone. There are lessons to be learned here whether or not you are an entrepreneur or in marketing.

This book contains a number of blurbs that identify it as "the best book on marketing ever written." While I wouldn't go that far, it's a fantastic, provocative read that's full of valuable insights in only a little over 130 pages. I can see why James Malinchak re-reads this book every year -- it's worth it! Many thanks to him for recommending it.

Grael Norton, Senior Faculty, AuthorsAcademy.com

such a great book. a quick read while jammed with concepts and examples that made the information easily accessible. Highly recommended for anyone. There are lessons to be learned here whether or not you are an entrepreneur or in marketing.

This book contains a number of blurbs that identify it as "the best book on marketing ever written." While I wouldn't go that far, it's a fantastic, provocative read that's full of valuable insights in only a little over 130 pages. I can see why James Malinchak re-reads this book every year -- it's worth it! Many thanks to him for recommending it.

Grael Norton, Senior Faculty, AuthorsAcademy.com

I wrote down the 22 laws, provided a one sentence example of each in the real world market, and printed them. I bought picture frames and have them hung up on the wall of the marketing department. Don't think you can market successfully without thorough knowledge of these 22 laws. Better still, go ahead and try; I'll be there to take away your market share.

I really enjoyed this book. Some of the examples are dated, but in many cases these only served to support the claims of the author. If you are in sales, marketing or branding, I recommend this resource.

Eh. Not worth the money. An easy, yet hardly revelatory read. The author constantly jumps to broad, sweeping conclusions based on very narrow data sets, usually regarding some of the higher-profile, historical successes and failures of large businesses, primarily in the US. These successes and failures are always singularly attributed to marketing, rather than other factors (or a confluence of factors), which one might better understand if this were a more intelligent and exhaustive analysis of each company's environmental and economic circumstance. If you like this book, I suggest finding something to read that will help you improve your critical thinking skills.

While the examples maybe a few decades old now, this book nails the common pitfalls of marketing that are being made over and over again. Must read for anyone in business who cares about the viability and trajectory of his or her company.

As a current marketing student soon to graduate, this book has provided me with something to grasp on to all the things that I have learned so far. Summing up 4 years into a thin book may seem a little depressing but the book cuts on fluff and separates the content into manageable - understandable chunks. They use numerous examples for each of their laws which are well supported but like we all know, marketing is not exactly a science. As the authors say, it's up to you to ignore them.