How to Devise Innovative Digital Products that People Want

Before I read the book, I have little knowledge about creating an application. But after I read this book, especially chapter 4:Conducting Competitive Research, I know a lots of useful methods to know my directed or undirected competitor. Also, chapter 7 helped me finish my first prototype in a efficient and convenient way. I am so proud of to have my first application prototype with fully researched and when I have interview in product manager, I am willing to share my product with interviewers. It do help me a lot in my interview.

Great book! Definitely highlights the importance of UX strategy vs UX design. I feel this book should be placed in one of the must-read books for UX. Jaime does a really great job explaining the role of UX within the business and her anecdotes and experiences makes it a fun read. Its practical with plenty of takeaways. This would be a book I have on my shelf I would reference to from time to time.

This was a fantastic read. It helped very much to clarify what is meant by UX strategy and the high level approach that is taken to establish optimal value in a product. The stories that Jamie shared about her family's business adventures really helped to drive home each principle. I would recommend this book for the student and the practitioner. Lots of valuable action items covered which make it easy to start thinking UX strategy right away.

This is a great book with lots of practical, real-life examples of how to apply UX strategy. Unlike many other books and resources, there is equal weighting given to both user needs and business needs, and how to combine the two to come up with a product that users will like and want to use. I learnt a lot about strategies that I could use in my own work as a UXer such as methods for getting stakeholders on board with user needs and doing initial research to prove or disprove the value proposition of a new product idea. A great read for beginner and experienced UXers alike.

Love this book. Its concise, passionate, opinionated, funny, honest and above all useful. Whether or not your are in UX,you will find it full of gems, and clear guidance. The author outlines a clear and in depth methodology that could be used for almost any digital discipline, where the urge to build often overtakes the need for solid fundamentals, alignment with business strategy and the need to generate actual revenue. If you've ever wondered how to achieve all that, then buy this book, and enjoy!

This is a great book for anyone who is interested in learning how to strategize the product development process. I love the author's unique voice. She makes the topic fun and extremely easy to understand through her distinct personality. She includes a lot of real life examples and step by step instructions. Learn from her expertise!

Jaime Levy is a fantastic storyteller! The book is a highly entertaining and informative read AND it's a practical reference with uniquely helpful tips, thoughtful explanations, a UX Strategy Toolkit, and conversations with other leading UX Strategists. She provides great Lean UX techniques and tips for startups and established businesses that want a strong, scrappy, strategic frameworks. Her explanations and case studies are explained in a way that that's engaging, down-to-earth, and relatable. This is one of the books you'll reach for again and again.

The book really boils down the key elements of UX design and UX strategy process in a super readable and digestible manner. All important terms are well explained and given examples to support. More than that, the author oversees the word "UX" from a higher level which encompasses discussions about business strategy, and other important tenants. Recommend for both beginners and professionals!

I enjoyed learning from this book, it's clear and user-friendly. I would consider this one of my favorite reads along with other authors like Steve Krug, Jesse James Garrett and Eric Ries. Levy does a great job of clearly explaining among many others, the differences between business strategy and UX strategy and design, which is highly informative and essential for still a relatively new industry. This should be an great addition to any library collection of designers, innovators, rebels and disruptors alike.

This is truly a great book. It covers both theory and practice - ranging from definitions of strategy to the smallest details of how to conduct user research.
It is very well researched and written, full of useful references and real-life examples.

The book serves as a great starter for people who are beginners in the field of UX Strategy and Design. I used the concepts mentioned in the book to brainstorm my app idea and it proved highly useful with the helpful insights I received. As a developer, I highly recommend using the strategies mentioned to connect with the potential users of your application.

Jaime does a splendid step by step process on ideation to strategization for monetization and sustainable digital products. There are examples for readers to look at regarding certain steps of the overall process of UX strategy, as well as short sections on prominent designers within the field of Design and UI/UX.

Jaime Levy takes a fun and engaging approach to Lean UX strategy by combining her experience (including a period as a former Silicon Alley rockstar) with the strengths of Eric Ries' Lean Startup methods. Jaime's book offers plenty of real-life examples to illustrate what "killer UX" looks like. "UX Strategy" is an empowering book and an essential resource for business owners, veteran designers and students venturing into UX strategy.

Jaime Levy has written a fantastic book that shows you how to not only reach, but also to grab and hold the user's attention from a business, design, and user's point of view. It's great for a beginner like myself, and clearly contains enough advanced material for the more experienced business persons and designers to make it worthwhile for them. If you are looking for a business and UX book to help you provide your users a greater experience and to get them to take more action, this book is for you. 4.8/5 stars.

I am reading this book and working on my business idea recently. I found this book extremely useful because it not only talks about building products, but also talks about the business strategy behind it. Because if you don't know how to get customers, no matter how awesome your ideas are, you will not make any revenue. This book taught me to become more than just a product designer! 100% recommended!

I read this book for my UX design immersive course back in Oct 2015. It REALLY informed my learning and professional practices going forward. She presents the needed strategies to provide killer UX and business strategy in a very accessible way. Jaime's voice rings out loud and clear through the test and feels alot like being walked through the process by a friend/mentor.

Definitely something I will reference back to often.

I absolutely loved this book! Jaime Levy is an esteemed professor at the University of Southern California (USC), and I am currently her student. Her insights, in the book, provide readers with a results driven approach to how to devise a truly innovative UX strategy.. I definitely would recommend this to any UX, Product Management, Software Design, Intra/Entrepreneurs out there!

Very insightful book for both novice and experienced UX strategists. I particularly enjoyed the case studies as they helped to illustrate the broader themes of each chapter. The text was easy to consume and therefore open to a wide array of people. I certainly recommend this book all those interested in UX!

As an entrepreneur involved also in product development, I understood better the role of the UX Lead on a strategic level. This book helps to understand the UX as a strategic differentiator and a crucial liaison between stakeholders, product management, marketing, design and development team. It fits perfectly with the Lean philosophy and methodology.

A great resource for getting and sticking to the bigger picture for professional UXers who (like myself) often find themselves distracted by arguments like "Should we use radio buttons or a dropdown here?". I am glad we chose this book for our local UX Book Club in Berlin where Jaime was also happy to answer all kinds of questions from our community.

I like this book, especially for the UX design tool kit which is proven to be very useful for me. The book should be the first thing (or textbook) you need to read if you ever want to know about UX design.

Jamie has caught my attention in the early nineties with her Cyberpunk themed interactive artwork. Since then she never stopped growing and this book is a testament for her progress. If you have not seen her speak or read her insights yet, it's not too late!

I really like the way everything is chalked out. The structure of the book is good. The Author looks kick-ass. Every chapter is supplemented with examples to support it. Looks like author knows what she is talking about.

An awesome, step-by-step introduction to the UX design process, particularly of the lean kind.
It is very well written - fluent and easy to read and at the same time goes into very practical details without being long-winded.
Plus, and where else could you find a Sonic Youth quote in a Business book?

I thought this was a book about software and engineers. But it turns out to be a great book for entrepreneurs and businessmen who know nothing about softwares. Really like the competitor analysis part (chapter 3), through which gives me insight of key experience of mynew apps.

It's really an amazing book. The book emphasizes on user validated learning. It helped our team to build a prototype in no time. The important take away is never waste time building a product no one wants. When you are done with all the exercises given in the book, you would have enough data to decide whether to persevere or pivot from the idea. I would recommend this book to all the startups.

Great book - straightforward, direct, easy to read. Jaime has a ton of hands-on experience doing big consumer and enterprise projects for AOL, Honda, Target, Disney, ABC, and others. She's been a professor of User Experience Design at NYU, Art Institute, UCLA, and USC. Book offers lots of interesting and amusing personal anecdotes throughout. Highly recommended.

Perfect book with all kinds of concepts for UX Strategy! Many great and funny stories inside the book as well to help readers understand why something is important for UX Strategy/Design. It's a fantastic book for all the UX Strategist and Designers to learn some cool ideas!

It's a very organized book that covers pretty much all the basics about UX strategy. Its language is quite clear and easy to understand. The author's personal experiences help you understand the subject better and make it more interesting.

The author explain app prototyping, competitor research, market analysis, and all sort of things in a comprehensive yet organized way. As a beginner, I really appreciate that I encountered this book. It laid a solid foundation for me.

A must read for anyone interested in lean startups and user experience design. The book provides a strategic, step-by-step approach to designing, launching and promoting digital products. I bought a copy for all my cohorts at work interested in UX.

this semester I chosen a UX design course. At the beginning, it is really hard for me to make an excellent design to catch people's eyes. It really helped me in open my eyes. Thx a lot for me to meet this book!

The book gave a very interesting insight into the business aspect of software design. I had no idea how much effort went into the whole process of getting a product out to the market and making sure it works!

I started reading this book for a class project. It helped me learn and pivot my idea for a successful market product. Additionally it was a great way to increase my interest and knowlege in UX strategy!

The book is very well written and nicely structured. It definitely taught me the do's and don'ts of product design. The book puts forward a valuable process for customer discovery, ad campaigns, guerilla research, etc.

This book is awesome. I really love the short stories and they are really impressive. This book taught me about the complete concept of the marketing strategy process and the UX design part is really helpful and I did a great designing job with the help.

The book is a great tutorial to experimenting with value propositions and identifying market segments to create great products. Would definitely recommend reading the book if you are new to this field.