A guide to creating iconic brand identities (Voices That Matter)

Gives tips on how to tackle sticky situations with clients, how to back up your brand and shows thought processes and behind the scenes rough sketches in different designers' processes. A good read for any logo or branding designer. Easy to read, just the right amount of complexity to make it a valuable resource (so not just for beginners like many other branding books).

I really enjoyed reading this book. It's fairly short and to the point and will hold your attention unlike a lot of books I have purchased in this category. I wasn't sure I needed it at first. I have quite a few books on my bookshelf on this subject, some that I have never been able to stomach for more than a few pages. This book is not one that will sit on your shelf unread. It's chock full of useful, real life business advice for the freelance designer. David also walks you through his identity design process using real examples. This is everything I wanted to learn in school, but never did. If you are a graphic designer and you haven't read this, you are doing yourself a huge disservice.

An incredible book showcasing the power of effective branding. Something that I appreciate most about this book is how the author David Airey shows you his thoughts, sketches and ideas. A resource to have in your possession if you are someone who enjoys branding, or creates brands for others.

Also, out of all the books I have read on this subject. David hit's it home in a way that makes sense.

5-stars

Of the many Identity Branding books I have read, this is the most comprehensive look at the process of the design. It is intended for new comers to the design world and gives a great overview of how many iconic logos have come about. I highly recommend this for any design student or freelancers that are just starting out.

David Airey knocks it clean out of the park with 'Logo Design Love'. Not only is it beautiful to thumb through, it provides meaningful, simple information to help make any designer better at logo design and brand management. Definitely recommended. It's worth far more than the asking price.

Excelent book about who to make iconic design, I feel's "light" to read and easy to undestand.

Clear concepts and good examples makes simple to catch the concept behind the book.

5 star's...

David Airey knocks it clean out of the park with 'Logo Design Love'. Not only is it beautiful to thumb through, it provides meaningful, simple information to help make any designer better at logo design and brand management. Definitely recommended. It's worth far more than the asking price.

Excelent book about who to make iconic design, I feel's "light" to read and easy to undestand.

Clear concepts and good examples makes simple to catch the concept behind the book.

5 star's...

As a professional graphic designer for the last 10 years, I have run across too many clients who have asked me to design them a logo and believe that the process consists of me doodling on the computer for a few minutes and then hitting the print button. The process is much more in-depth than that and this book by David Airey lays out the process in an easy to understand way. I love this book and devoured it in one day. David's writing style is not only down to earth and gets straight to the point, but he also shows you exactly what he means with excellent logo examples. David unleashes a lot of misconceptions about logo design and covers everything from brand identity, to the design process, to working with clients. Just as logos should be simple and timeless, this book is beautifully simplistic and will definitely prove to be timeless. This is a must read for any graphic designer or for those looking to hire one.

Like another reviewer mentioned, I bought this book hoping to gain new insight on the thinking process behind designing logos and such. My favorite section of the book is where the author explains how designers use mind maps to draft ideas before turning to use the computer.

However, when it came to showcasing different logos, it almost came across as advertising how great the respective designer(s) were for coming up with the different logo designers, and consequently how successful the company did after the re-branding effort. There was the problem (logo was boring), and then the solution (designer drew up some ideas and voila, a cool logo was implemented)...but what I really wanted to know was the thought process in between these two steps!

All in all, a good read with some useful tips

A online article recommended this book. I bought and was hoping to learn how to design logos. I just recently finished reading it.This book does not teach you how to design a logo step by step. It only teach you what is a good logo, what is a bad logo.

I bought this used through Best and Fastest Books. The book arrived early, and it was even in better shape than it was described. I highly recommend purchasing through this seller. I have purchased several hunderd books through the store and this was by far the best experience of getting a used book through the marketplace!

This was not really what I expected. I was looking more for a book that would walk you through the thought processes and planning for logo design. I really feel the book simply a showcase of the successful work by some of the largest design firms in the business. If your looking for advice about creating new logo /marketing symbols from the ground up, this is not the book.

While I enjoyed reading "Logo Design Love", I had mixed feelings when I was done.

I really thought I'd get more action steps and less, "look at this"; more of "how" to do something and less of "they did a nice job."

I thought the design of the book was marginal. Cover totally uninspiring and out of balance, inside used sans serif (not an American favorite for printed copy). It felt like it was a compendium of blogs copied directly and printed in Arial. Huge amounts of white space made it feel like an ad primer or visual candy. The layout and the the type did NOT make me want to read this. I had to generate internal motivation to do that.

If you want to learn about design, get and read anything/everything from Before & After. John McWade can not only tell you why something works but how to do it yourself on your next project.

If you want to see and read a little about interesting designs, "LDL" will work.

All in all, I suppose it's worth the money. You just need to be aware of what it is that you're actually getting for that money.

When I first opened the packaging this book was a disappointment. It looked like it was cheaply made and the wording started a third down the page and due to a large font didn't include much information. Too simplistic, you could skim read it in 10 minutes. Not the niche professional book it made itself out to be. I spent a lot of time reading the reviews of the various logo design books and this one had positive ones, can't see how.

If it had at least included full pages of information you would feel you had received some value. I was really disappointed as I had been looking forward to receiving it. You will find more value and more detailled information elsewhere.

Logo Design Love by David Airey is a welcome addition to my newly budding collection of design books.

Previously, I had bought another logo book that included ample examples of logos with wholly unrelated text and spatters of quotes, meant to stimulate speculation as opposed to provide instruction. Conversely, Airey's book provided text that was engaging, sequential, and meaningful in addition to providing some stellar pictorial examples of state-of-the-art logos. Airey's choice of logos used mostly artistic typeface, but were none the less brilliant, while the book itself flowed in a friendly manner.

Although well over 45% of the book covers the business aspects of design, such as the how-to of presenting and leading design projects to clients, David Airey wrote these sections as if he were writing a letter to a dear friend. Indeed, Airey's warm tone of voice made the business components inviting, irrespective of how much background the reader might already have with presenting deliverables to the client.

With that said, the highlights of the book for me included the following:

1. The chapter providing brainstorming/mind mapping techniques for coming up with various words associated to general themes or concepts surrounding the company.

2. The multitude of examples of the evolving sketches that comprised a fundamental part of the design process.

3. The instruction on how to make a compelling logo design, including such advice as keeping it simple, singularly focused, and black-and-white (for the initial concept).

4. The amazing examples of state-of-the-art logo designs, including snippets of proposed design(s) along with the client approved design.

5. The straightforward advice on using Illustrator or vector graphic software for logo design and on using Photoshop for showing the logos on various media, such as business cards, the side of a truck, and so forth.

Although Airey's book can be read in a matter of days, it provides a wide breadth of information on the design process, most notably written as if intended to be read by a beloved friend.

(A recommended book for designers to purchase in addition to Logo Design Love is called Design Basics Index by Jim Krause. Krause's book is often used in design courses as it provides great instructional depth on the basics of design, including logo design.)

"The toughest person to please in any logo design project should be the designer who creates the work."

As a seasoned brand identity designer, I couldn't agree more.

This valuable reminder, quoted by Malcolm Grear on page 29, sets the tone early in David Airey's book, Logo Design Love.

Designed as both a learning tool and a set of case studies, Airey bridges a wide array of logo examples with the creative thinking process of identity design. You'll gain valuable insight into asking the right questions from the start, learn constructive ways of working with your clients, and become proficient in how to present your ideas during the various phases of a project. Each section brings a new aspect of branding identity to the forefront.

You won't get specific answers to the ages-old "How much should I charge" conundrum, but rather good food for thought in arriving there.

It's an enjoyable read, based on the author's own successful blog, Logo Design Love. The book showcases the best of Airey's 500+ blog posts. As well, don't miss his top 10 questions answered and 25 logo design tips towards the back of the book!

David Airey is a Northern Irish graphic designer who currently maintains two blogs: [...] and [...]
PS - Congrats to David on his recent wedding and kudos to the beautiful wedding photography capturing the day.

LogoDesignLove is a wonderful behind the scenes tour of the entire logo design process; it's like being David Airey's shadow through the design process from start to finish. Whether your a design novice or pro, the information David Airey packs into the book is sure to help inform, and inspire you alike.

Being at the very beginning of venturing into the graphic design world, I couldn't put the book down. I was like a sponge soaking up idea after idea. I finished the book with a sense of inspiration to get out there and start designing. Easy to read and understand, and well balanced between word and illustrative picture. One of the greatest gems of this book is the extensive list of other noteworthy reads. I always find it insightful to see what informs and inspires the person who informs and inspires me. I have no doubt I'll return to the vast well of information contained within the covers of this great book, time and time again.

There is a saying in the book that goes... "anyone can design a logo, but not everyone can design the right logo." I believe same holds true here with LogoDesignLove. Granted anyone has the potential to write a book such as LogoDesignLove, but not everyone can write the right book and David Airey wrote the right book here. You read it front to back and vice versa. Highlighting here, a bit of doodling there and never mind the posted notes. All in all this is a great book and I highly recommend it to every designer out there. The true aesthetic behind it is that everyone will read, interpret and take a piece of this book and mold it into a way wherein as a designer it can only make them better. LogoDesignLove. I mean even the title is great, C'mon!