Activate the 8 Psychological Switches That Make People Open Their Hearts

I set aside time to read this as my schedule is BUSY. Who told me to take a sneak peak? I could not put it down. Easy to read, understand and implement. Heads up at the starting gate tell you what to expect and maybe not, so hang on for the ride. I even booked a hair salon appointment so I could sit under the dryer and not be disturbed ( i never sit under anything for long). Strong persuasion tools and wins. I believe my kindle is full of highlights and bookmarked pages.
I admire and respect Bushra's crazy good and really brainy work ethic and energy.
If you are bored of yourself and what is on offer out there, read this book and follow her work, your business, and your swag and of course, your moolah will get a chance to be hit out of the ballpark with success.
Those 8 persuasion switches are Golden and heavenly.
Now I await the book to dog ear and carry around to read and re-read and implement the heck out of it.
My extended success journey awaits you even if you don't know who the heck I am yet. Here to serve and with the real deal persuasion that ain't icky or just for thrills. If you are reading the reviews you probably bought it already or feel the desire and the compelling need to dive in. Enjoy and use your persuasion for all the good in the Universe.

I lost count of how many business books I have read in my lifetime. Many of them are gems, but most of them are just plain boring. All theories telling the reader the why, the what leaving the important "how" for us to figure out. Then came Bushra's Mass Persuasion Method. She does not only tell us the why and the what but most importantly the how. Bushra could have priced this gem of a book more than what she sells it for. It is short, yes, but the "Nutella" laden nuggets of information are priceless. However, if you're a Bushra follower like I am, you know that that is who she is - genuinely caring to uplevel the success of entrepreneurial men and women at a low, reasonable price compared to the wealth of information that we can learn and implement from her wisdom.
I highly recommend this book. It's way better than paying thousands of dollars enrolling in an MBA school. I know, I have an MBA and these low-priced, short book crushes it!

I just finished reading Bushra's book and holy bell, it's amazing, but before digging into how I feel about the book, I should tell you why I've NEVER bought anything from Bushra.

A while ago she launched Mass Persuasion Method (the program) and I was itching to buy. She was throwing switches on in my brain like nobodies business and I was ready to throw my credit card at her. Ok ok...not throw it at her...but yank it out of my wallet, hold it up and squint at the number and the security code and click the BUY NOW button.

I can't remember if I was watching a webinar or if I had sent her a message, telling her of my plan to purchase but I also happened to mention that I was still taking another online business course...that I hadn't finished yet. So you know what she did!? She verbally BANNED me from purchasing from her until I finished that course. Well I'll be a donkey's auntie...I didn't know if I should cry or kiss her.

Rather than try to get the sale (which she SO had in the bag) she put ME first. What was best for my interests, so I could finish the course I was already in before investing in something else. I don't know about you, but I don't know many people that would do that. She is one class act in my book.

So fast forward to today and I am almost finished that other course and I can't wait to throw money at Bushra (more than a buck I mean). I know that whatever she offers...I'll walk away a better writer, thinker and my clients and readers will get even more value from me.

So getting back to this book and why I gave it 5 big old stars. Actually...I was going to give it 3 stars because I know that a lot of people won't listen to the 5 stars. They'll look at the 5 stars and think, "meh...is that what they REALLY THINK". I know that savy peeps will jump to the 3 stars for the real deal...but I just couldn't do it. It's a 5 star book people!

If you'd like more people to open your emails...she gives you specific scripts and techniques to do just that.
If you'd like more people to buy your offers...she shows you how to know what kinds of offers will land best with your peeps.
If you'd like your social media to go viral like the ebola virus in the move "Outbreak", she shows you the 8 different persuasion switches you need to flip on and specific examples for each.

Bottom line...if you want your online business to make more sales...read this book.

Even if you don't have time to pee, let alone read a book cause you have 2 rug-rats to entertain (read during nap time dude).
Even if you're not the next Shakespeare.
Even if you've read a lot of other books on this stuff.

Bushra's got your back. You can even witness the power of persuasion as you read the freaking book! It's very meta. For example...right now I really want to go buy something from here. Time for another dopamine hit. (Oh wait...finish that other course first!!!)

If you're thinking about getting this book...just do it. 1-click it to your kindle and you won't be sorry. I mean come on...it's a buck folks. #nobrainer.

If you want to learn how to be more persuasive, and who doesn't, then this book is for you. Also, unlike many things out there on persuasion this teaches you to do it without being a jerk, or other things that the store probably doesn't want me to say in the review. I have been studying persuasion for years and have written on it myself but I certainly, would recommend this book.

It is straightforward, and to the point about how to ethically convince people to purchase your products and/or services. There are a lot of egos in the persuasion space, calling themselves "master persuaders" when all they do is regurgitate others stuff. I have been following Bushra's writing for some time now and she is someone to listen to.

ANYONE who spent a fortune with copywriters needs to grab a copy of Bushra's book to go over the copywriter's work. Most copy including some premium priced online products only activate the "Urgency Switch" and beat it to the ground in your inbox.
Another Switch referred in the book that is really used the wrong way is the "Curiosity Switch" commonly used with fear-inducing, all caps headlines, click bait headlines or jargon mixed with swear words that only someone who's been following this person for quite some time would understand.

The other switches, well... you'll see for yourself. Copy doesn't have to be so complicated and this book simplifies the complicated.

I go into every book on sales or marketing with a lot of skepticism that I'll find anything new, worth using, or insightful, let alone anything game-changing for me. Bushra delivers multiple game-changing ideas in this book... and spells them out in such a clear way that it's easy to run with them right away.

Two things I loved about this book:
1) Bushra gives examples about how to change your language and every time she gives multiple examples. I've read soooo many books where the author gives an idea and then leaves it with, "There's the topic, figure out how to do it yourself." Any author willing to write example after example is winning the game because at the end of the day we all want to write better emails, scripts, copy, and sell more.
2) There's just enough focus on WHY you should do these specific things, WHAT to do, and then HOW to do it. She strikes that perfect balance between insight, ideas, and actionable items throughout the book. Again, a lot of sales/marketing books are often heavy on the WHY... and then don't do enough to explain WHAT to do or HOW to do it. Sometimes that's the right path, but not when you're reading a book on taking action.

Who should not read this book?
- Anyone offended by cursing, sexual language, fart jokes, and potty humor. You will hate this.
- Someone looking for an interesting read but will do nothing new. I recommend sticking to "The Secret" and wishing for good things to happen to you.
- My competition.

I'm going to re-read this book and start making changes right away - that's how much I love it!

I have been following Bushra for a few years; since her first online product/program. I have bought everything she sells because she is THE MASTER at understanding what makes people tick. She generously gives of her time, wisdom and massive creativity to help entrepreneurs create kick ass offers.

The eight persuasion hooks Bushra talks about in this book are foundational for anyone who sells anything. Besides having some of the best opt-in and sales results on the planet, Bushra is a down to earth, ethical and overall nice person to work with and learn from. BUY THIS BOOK. You will forever think differently (in a good way) about your messaging.

Wow. I could almost end the review right there, I was so stunned with how helpful MPM was throughout the entire book. What Bushra calls the '8 Persuasion Switches' is so enlightening, I'm completely revamping my sales page. And Chapter 4 gave me everything I needed to know to make sure my social media campaign is as effective as it can be. The two most helpful chapters for me, however, were Chapters 8 & 9, about the different types of offers and matching them to how hot or cold potential clients might be to your offer. In creating my product, I've been haunted by the awareness that while everyone with the problem my product addresses needs my product, that doesn't mean everybody wants it. As Bushra makes clear, some of them don't even realize they even have the problem. Bushra gave clear product strategies for meeting each potential client right where she's at.

This is a book that's both funny as hell and also incredibly useful. Fully biased disclaimer here, I've bought almost all of Bushra's programs and I STILL learned a lot from this book. Highly recommended for anyone who needs to convince someone to do anything (that means you), and it's PACKED with information, no fluff, just an incredibly enjoyable experience that gets you to rethink how you present yourself online and how you can make a huge impact with just a few changes in how you present yourself. If you read nothing this year, read this one because it's it's going to make a difference in how your clients decide to perceive and buy from you.

Bushra's persuasion and influencing people is a psychology and neuroscience based strategic approach. Bushra has devoted immense time and effort to bring to you an in depth method that might delight you and your bank manager, if you apply it. It is a proven way which Bushra herself has tested in her online business and thought her students who achieved amazing results using her methods. The book is motivating and encouraging as Bushra believes that everyone can learn and apply her method easily. "Your business is as successful as the number of customers you manage to persuade" Says Bushra And you can do it again and again, Bushra shares w her 8 persuasion switches which are based on fulfilling psychological tendencies. The cherry on top is the eighth switch which is designed to encourage you to cultivate an ethical attitude which will make your clients trust you and not hesitate to buy from you again. Bushra explores different methods of communicating and connecting with your clients in the social media. Social media can be intimidating and Bushra encourages you to communicate with truth and authenticity in your messages and in your social media profiles. Finally Bushra believes in over delivering and exceeding client's expectations. This is not just a theory. If you apply what you read, you may achieve surprising results that you didn't believe possible.

Bushra's writing style -- and copywriting -- is so vivid, it's like she's right here in the room with me, physically pushing all my buttons.

And push my buttons she does. This book is wall to wall practical, almost paint-by-numbers doable, and just what I need to take my online writing and communication to the next level.

Also, she's funny, relatable, and razor sharp in equal measure. One of the first times I've been truly edutained, and learned even while not paying attention.

A must-read and a brilliant reference I know I will dip into it time and time again.

I've been gobbling up virtually all of Bushra's materials and paid courses (spent thousands on her stuff) because she has so uniquely and innovatively broken down business online. Been following her since the start. This book seems to be a direct complement to her Mass Persuasion Method online course, but at 99 cents, this book is a steal. It has much of the same content as her full course at a bargain price. I loved the 8 persuasion switches, a unique take on overcoming customer objections. Her social media and video templates are detailed as well. The best thing about this book is that it is actionable. I did think there were a bit too many pages explaining how important persuasion is and what it will do for you (I get it; that's why I got the book), so perhaps she could have gotten to the meat faster. However, the meat is substantial. Tons of practical advice, even some scripts and examples to follow. The reading is easy with her conversational and irreverent style, but the content is gold. Good reference guide to easily look back on whenever your business needs a supercharge in a particular area. A particularly great bit is that at the end of each chapter, she has "Nutella-Covered Nuggets O' Wisdom" -- basically the key takeaways you need to remember. This is great for reference later without having to re-read the whole chapter. Absolute no brainer to get this book.

In my opinion, Bushra is THE person who will help you build your business — fast. In the last 4 years, since 2013, I've spent about $9000 on educational programs to build an online business. I'll admit some of them were rookie mistakes because I had no idea what I was doing, or what kind of business I wanted to get into. But I took a chance and purchased one of Bushra's programs recently in March on how to run a sold out launch even if you have no experience online, and it just brings tears to my eyes...that I finally made my first humble $1000 online by following her system. This woman is brilliant, she is hilarious and she is extremely detailed. No on, I guarantee you...no one will give you such specific steps on how to build an online business like she does. And she backs everything up with buyer psychology, which I really appreciate. More importantly, the book that you're contemplating (or maybe not because it's so dirt cheap) features 8 persuasion switches, which I feel are hacks you can plug into your copy, videos, social media, emails - everything under the sun when it comes to online business.

And I know this works because once I installed her suggestions, people were emailing me, asking me to get off my VIP/waiting list just to give me their money to buy my program!!
Purchase this book, and I guarantee you that you WILL find learn something mindblowing and new in there.
She just makes it so easy and I absolutely love her to death.

Bushra is a legend in the online space, and this book proves why. She won't just teach you the same tired sales copy tactics that everyone is using. She'll show you how to lock eyes with your ideal buyer, guide them across the dance floor and make sweet sweet sales to them, in ways you both enjoy. She really is about the art of persuasion, so you'll learn the method beyond the madness, not just the shiny stuff that most people are inclined to teach you. You'll feel good, and you'll write copy and put together content that sells. Sexy stuff.

Persuasion strategist Bushra Azhar’s new book, Mass Persuasion Method, provides aspiring entrepreneurs and online marketers with a practical, step-by-step process for attracting and building relationships with clients using the art of persuasion. She describes eight essential elements — what she calls “persuasion switches” — business owners must use to educate, engage, and entertain leads and ultimately, drive sales. She also offers tips and tools for how to effectively integrate these switches into video, email, and social media marketing messages. Azhar also discusses the components that should be included in every offer and describes how business owners can increase their chances of success by 1) presenting the three types of offers — improvement, transformation, and replacement — to the right customers in the right way and 2) using persuasion boosters, which include things like repetition and formatting. Each chapter includes sample wording or actionable examples readers should use to incorporating persuasion switches into their language as well as a summary of the most important concepts. Azhar shares her experiences, ideas, and insights in a humorous, straightforward, and down-to-earth way, which makes selling appear less scary and intimidating to those who shy away from it. A first-time author, she offers entrepreneurs looking to increase open rates and sales an interesting and entertaining read. Full of wit and wisdom — as well as numerous references to Nutella — the book underscores the importance of establishing a good rapport with target audiences by being real, relatable, and relevant, the same traits that have helped Azhar amass more than 11,000 social media followers, achieve email open rates as high as 87%, and succeed at converting 22% of her subscribers to buyers. If you don't like selling, if you are struggling to find the "magic" formula for connecting with your audience, or if you want to seal the deal more often, the Mass Persuasion Method might be just what you need.

I highly recommend this book to every entrepreneur who is looking to improve her/his selling skills and want to learn how to make the most remarkable impression during any social interaction to become the brand to go on her/his field.

The writer shows you how learning the art of persuasion can positively impact your business without feeling icky. With a riveting writing style, she navigates the what, why and how with ease, making the concepts super clear to understand and eventually to implement.

Something I love about this book is the high number of actionable prompts throughout, making it easier to jump into action.
I am obsessed with this topic, and from the many books I have read, this one is for me the most comprehensive

Hope my review helps you!

If you want to persuade like a pro, this book it’s a must read!! Persuasion is not only helpful in the business industry but it’s an undeniable & powerful tool that will enhance your results in your personal life too (who says persuading a toddler is easy ..Right?)
The book itself has a nice flow (In my opinion) it describes the persuasions switches one by one and the best part has tons of actionable examples, so it gives the opportunity to bring it to context. This book is not only informational but actionable! I also loved the simplicity of the quickie boosters in chapter 10
If you are a person sensitive to colorful language or the F word don’t buy it.
I can’t wait for the paper book (I bought the kindle version) as like to highlight, write notes and symbols for my own pleasure.

If you’re selling anything online, you need this book! Bushra Azhar offers actionable step-by-step strategies for applying proven principles of persuasion to social media, videos, email and more so you can sell more of your products or services and turn customers into raving fans.
Much more than just a quick, easy and entertaining read, Mass Persuasion Method is a valuable resource you will refer to over and over again to power up all of your online marketing.

I love this! Bushra is always a Mystery for me...
How could such a Cute Hero Woman appear in this dull and boresome world where men used to write books and teach infobusiness?
She's charming... She's funny... She's very smart...
And after gazillion Bushra's webinars visited I'm glad to welcome her new book - it's a real "must have" for anyone who wants to catch up with new trends and possibilities.
You're the best, Bushra...
We love you and your book!

I love having all this persuasive gold at the touch of finger. Reading this book left me feeling like I've been let into a super, secret club and then given the master keys to success.

Thank you so much Bushra for writing this book. I hope it is the first of many.

A four star review means that I like this book.

Why?

For the following reasons

- The author knows what she is talking about

- Her objective is to convey her knowledge so that the reader gets the benefit

- She does the job well

Secondly,

- The book has clear objectives

- It has a target audience

- The specific niche is identified and the whole book is directed only to them

Thirdly,

- The book is written in a lively

- The psychology of a reader is understood and

- The author has worked towards acceptance, appreciation and adaptability factors of the reader

Overall,

This is a good book which can be Invested upon rather than purchased.

A good work

Don’t let the ease of reading and Bushra’s genuine sense of humor fool you. These aren’t just Nutella nuggets; they’re golden. I’m right in the middle of working on the sales page for my newest course so this couldn’t have come at a better time. I’m going to make sure I’m hitting all 8 of those persuasion triggers in copy that is filled with “joy, enthusiasm and surprise.” I’m tired of hearing about hitting on people’s pain points. That just scares them into buying. I want them to buy from joy. Thanks, Bushra!

Never before has a marketing expert given THIS much in such an easy-to-digest (and totally swipe-able!) format! From Social Media to Email to Video, Bushra Azhar has got strategies to get you set up right if you are a newbie entrepreneur, or help you to up your game if you are already established! I love how the author is so very much on your side, giving tons of "Examples I want you to borrow" and a strategy for getting known as the Go-To Person in your industry! For someone like me who is just starting out, this gives me confidence that I am starting out on the right path if I follow what's written here. Bonus: very readable format and the author is FUN!

I don't trust people who say they're "amazing" at persuasion because I have studied and implemented almost every sales process known to man... but Bushra has very unique angle on all things Influence. I trust her and that's why I buy. And when people take the time to put all their knowledge into value for others... I like to purchase in support of...?

Mikel Billstrom

Bushra Azhar doesn't just tell you how to use persuasion to gain clients and gain traction with your online business - she shows you in her new book, Mass Persuasion Method. She goes above and beyond sharing the 8 Persuasion Methods by sharing how to create impactful videos, social media posts and so much more. Though much of the content is not new to me it is depicted in a unique and different way. She also breaks down the what-to-do in nice easy to highlight sections in each area of the book. Very, very glad to have this book on my Kindle. I'll be coming back to it time and time again.

Oh my God! By far one of the best and easiest business books to read. I started reading the book six days ago and I couldn't put the book down. It was insightful, funny, entertaining and practical. I vigorously took notes and used it as a guideline/ template to update my business proposals (which is already outperforming my previous version) by implementing the 8 persuasion switches.

I also used it to create 30 social media posts without having to pull my hair out. I created a video schedule using the reccomendations in the book.

This will be my little black business book I will use when interacting with clients and everything related to business.

If you're a business owner or want to start one I highly recommend buying the book. It will help you understand your customer and how to communicate with them effectively in order to make the sales.

I never thought I would be writing a review that I couldn't honestly brag this much about! First let me note that I am sitting hear eating a yummy warm flaky nutella covered croissant because of all the references used in this book...lol.

Bushra gave me a more ways than one to up my game to get my business not only going in the right direction but in a money making, never have to worry, making my goals and dreams come true before I planned on it! I have seen before what Bushra's products can do to other but never thought that I would be able to afford her products to make it my dream. Well after reading this book, and already working on implementing her tactics I find that not only will I be able to afford her products but they are on my new list of MUST BUYS!

Thank you Bushra for breaking things down in a way that not only kept me gripping my tablet as if I was reading one of my steamy romances, (and not a tablet face planted business book left read to make you want to sleep) but actually making me want to get up and want to get started on selling my services with the persuasions that are sure to finally turn my business into the money maker I know it is.

I have been following Bushra for a while now. Initially it started with the "What? Another self-styled business strategist? Pffh!". You can't blame me.. I have been following many of these business strategists.. you see them on your FB newsfeed, pop-up ads...everywhere. So when she comes along, I just joined literally with a numbed mind and an itchy mouse-trigger finger.

Then, I started being in her FB group 60 second persuasion...and to my complete shock, I was seeing something I have never seen before. People were actually ENGAGED in her FB. I mean, there were questions and answers by strangers who were united by the mere common fact that they were in her FB group! It's astounding that it's almost absurd! I never seen anything like this before! I mean, so many so-called engagements others profess to have were like few likes out of probably 10,000 members!

Whatever next? She started providing webinars and I stuck around just to see what she could offer. I mean, what else can she offer? Aren't they the same as all other webinars by similar gurus that talk about the same thing then try insist you need to pay thousands of dollars for a similar system? But Bushra, no..., she flipped the tables by making sure she offer them for FREE and then tells us in all sincerity that we can learn all these anywhere else but if we stay with her on her Sold Out Launch, she offers us simply her commitment to ensure we succeed instead of us fritting away thousands of dollars for overhyped motivational 1 hour fairy glitter. I must admit...I was simply blown away.

Before I can even catch my breath, there she goes publishing a book. I mean, come on! A book? What can she offer more in a book especially after all, I have seen whatever she needs to offer in her live webinars after I enrolled in some of her courses. I was dead wrong.

Her Mass Persuasion Method was extremely easy-to-read and yet thorough to nods of approval from a cynical hard-to-please customer like me. I could read through the book easily within one sitting even though my attention span has been reduced to a three-year-old due to social media and yet I can put down the book feeling as if my mind has been stretched beyond limits. And damn it, by the end of the reading , I felt so inspired to just go out there and claim my place in this world.

For instance, she tells me that I just need to improve persuasion skills by just 2% just to be in business. I mean, I thought I need to attend a freaking MBA just to do business and here she is, assuring us that 2% improvement is all we need. It actually feels....doable. She doesn't try to fill up the book with fluff (you know what I mean...like how some authors adding unnecessary words just to meet the minimum word count on a college paper). Instead, she dives straight down and lists the sensible steps and questions in her 8 persuasion switches. Then she talks about making engaging videos to tempt your potential clients into falling in love with you. With bated breath, I read through how to tackle social media like a Queen (and I admit I know she is really good at getting people going crazy over her...women, even). Every step is listed with examples, examples and more examples. She even teaches you how to create such tantalising offers that you may drool over your own offers and products and buy them from yourself if you are not careful. Lastly, she is well aware that not every buyer will be all out to throw confetti on our every launch and structures how we can make them do so by checking out their temperature time to time.

So ...should you buy this book? Well, if you are like me, a hard-core cynic who is numbed by all the endless online business strategists out there - go and get her book as a starter and see if you like what you read. If you do, go and explore the unknown territory of 60 Second Persuasion on Facebook and witness how she puts into practice whatever she preaches which turn her into a online celebrity in her own right.

Bushra Azhar made it again ! Everything she touches turns into gold and this book is pure gold!! This is not one of these overwhelming business books that takes pages and pages before they get to the point ! From the first page we can feel the experience here will be different and I have not been disappointed.

What I love here is that Bushra made sure to put together a very practical book full of real examples. She is teaching us step by step what to do in different situations, not only to turn followers into raving buyers but to turn buyers into fans, the ambassadors of your own brand because they will love every single word of your messages.

Yes, she is THE Queen of Persuasion and she will turn us into persuasions Masters!
I personally will be using the tricks and the structures she is teaching in this book about powerful messaging in social media and videos.
The book is not limited to that but covers all the needs of online entrepreneurs. I find this book valuable for every single person who would like to master how to be persuasive and deliver powerful messages.

Thanks Bushra for this much needed book !

To sell is hard. But not so hard when you know what move our human hearts. Bushra's book do an AMAZING job uncovering our hearts desires, fears and expectations both as costumers (most important as OUR costumers) but also to us, as sellers. I Loved how makes every point practical with REAL examples and even "swipe files". The only thing I regret is not buying her Mass Persuasion Method Program. But I'm really happy she published MPM. Having this book is now an important key for my online business success. And I'm sure it will be to yours too. I promise, If after reading it and applying the Mass Persuasion Method, you don't find this book doing mayor improvements on business, you can google me and kick me in the chin as many times as you want :)

If you've not yet been exposed to Bushra's persuasion methods, run.... run away as fast as you can! Because once you get into her world, and she starts getting into your head... there is no going back. You took the red pill, or the blue pill, or whichever one it was that meant you see the world for what it really is and not what you've been told by all the gurus - or, as Bushra says, the poo-roo's.
Seriously, if you sell ANYTHING, you need Bushra's persuasion style. Now.
Normally people pay thousands to learn from the Queen of persuasion (and I have been one of those). You now have the opportunity to learn for next to nothing. What are you waiting for?

If you want to make an impact and stand out in business (or just about anywhere else!) you need this book.

Learn to master psychology and science based techniques from the Queen of Persuasion.

As someone who works in marketing consulting, I'm not easily impressed with most "expert" tactics. But this book is chock-full of actionable, super-hero style techniques.

You'll be on your way to easy success in getting people to pay attention and do what you want (without being sleazy or slimy!)

It's so good I'm actually going to print my digital copy... now off to find the highlighter!

Just when you think you have seen or read it all and you couldn't possibly pick up another "this is all you will ever need" marketing book, along comes Bushra and "Mass Persuasion Method". I don't think I have had more "ahh-ah" moments than I had while reading this book. Bushra's fun style certainly makes learning feel less "learny". This step by step book makes any copy-writing venture feel far less daunting.

Looking forward to reading it again as I continue to implement the gold that is Bushra's teachings.

(Note - I received a review copy directly from the author).

If you're struggling with Facebook engagement, email opening rates or sales conversions, don't look any further!

This book will take you from banging your head at your desk over "Why do people not buy from me???" to increased engagement, lovely replies to your mass-emails and stunning conversion rates for your sales pages (IF you use what you're learning here).

I could go on and on and explain how it's done but that would take away the fun of you snuggling on the couch and reading this book in one sit (like I did).

Actionable, actionable, actionable would be the word (or 3 words) for this brilliant book. This book will make a complete persuasion dunce into a master persuader in no time. Bushra's got it all! Funny as all get out, reading this book is not only going to make you a rockstar persuader, but you'll laugh your bum off in the bargain! She brings the science-backed methodology that is a cinch to apply along with rolling-on-the-floor-laughing personality. I especially loved the part about Persuasion Switch #7 - The Edutainment Switch. You gotta check this out before the competition gets the edge!

Not only does Bushra get into your head, she gets into your heart. She is so helpful and sincere in her work that you know she really cares about your success. The Mass Persuasion Method (MPM) is proof of this. It's an explosion of glittery persuasive power in a small package. There are no "evasive help" tactics in this book, she always over gives. There IS, however, straight talk (no chaser) to take your business to the next level using the superpower of persuasion. Go on! Get mentally zapped by MPM!

SON of a GUN!! I spent $2995 on material that was not even 1/100th as powerful and she lays it all of there for $0.99. I liked this book because there was a simple format like a write by numbers AND it made a great format for me to think to make the promotion of my products even better.
Where was this information 17 years ago?

Excellent! Funny & Intelligent. An eye-opening book about HOW and WHY customers buy, written in an easy-to-read and wickedly humorous manner, as if Bushr Azhar is in your living room dishing out her best secrets over some really good chocolate bonbons. I have read many kindle business books aimed at the online entrepreneur, but this one is simply the best for explaining how to market and sell to the ideal customer with authenticity and effectiveness.

BUY THIS NOW. If you’re seeking a massive kick in the pants with a practical and simple dosage of how to, you’ve got to read this book and create your business. Bushra has sass, style, and offers support like a mother; she’ll love you when you need it and kick your ass when you’re ready for the next shove.

To be honest, i was instantly impressed by Bushra's content. First for the reason that she is being a symbol in the Arab world for work ethic and prosperity and hard work specially that she is a women living in a women oppressing society in Saudi Arabia. Secondly, she has come with a totally truthful and creative way to see persuasion, I really liked her quote " Persuasion is something that one does to himself as a result of a stimulus you have exposed him too!" I definitely recommend you to Bushra and her book against all the stereotypes persuasion out there. Cheers

Some content of the book was valuable, but I feel it was geared more toward services and non-tangible products, which is not what I was expecting. The lighthearted tone was nice and engaging but after a while it got tiresome. I felt like the book describes some methods and language that I find too gimmicky and in-your-face while at the same time saying it is not those things. I still think I can apply some of the principles to my own selling, however.

Bushra does an ah-mazing job breaking down the science of persuasion into understandable, consumable, and unforgettable methods that are guaranteed to boost your business bank account balance.

Take it from me as a behavioral scientist, psychologist, and professor--she has undeniably mastered the art of converting psychological research jargon into stupid-simple steps to activate customers' buying switch.

Funny, entertaining, and actually effective. A must-read, for sure!

Lots of tips in there, but a lot of the flowery-language that I have grown to dislike. I want it straight, and Bushra lathers Nutella all over wisdom and I just didn't need such a thick layer. Still, 4 stars for all the great persuasion pointers, hacks, and tricks.

As I read this book, I felt as if Bushra was writing specifically to me as an online entrepreneur. I love the way she introduces a concept and shows us how to use it in our online business. I can immediately improve the copy in my email, sales page, landing page, etc. I also love her sense of humour, I looked forward to reading page after page to see what she was going to say next. Lovely Book. Thank you Bushra for taking the time to break down such a complex topic.

I am so pleased that Bushra put all her persuasion magic in book form! For my personal learning style... Reading gives me the opportunity to absorb instruction best. Got this book. Read it straight through in 3 hours! (I'll read it/reference it in the future too) Want to understand what makes people buy or not buy... want to help buyers make that purchase and feel great that they did? Learn it all and have a ball with this great read! Thank you Bushra Ashar!

I thoroughly enjoyed reading this book. Mrs. Azhar captures your attention with colorful examples and humor while teaching you the art of persuasion. I look forward to applying what I have learned from the book to those I want to influence.

If you are in business, online, offfline or any other line, then do yourself a great service, and read this book. Period.
As Bushra says, businesses run based on human emotions, And this book will teach you HOW to get a YESS out of your most reluctant customer !!! It's not a golden nugget, its an effing gold mine.

Edutainment at its finest. More like a conversation with a hilarious and brilliant friend than a "how to" guide, yet, this book contains the secrets to unlocking the minds and hearts of everyone you interact with, and the wallets of potential customers.

This book has many practical and effective ways to connect with customers and audience. I find Bushra's story and her authenticity quite inspiring. Can't wait to put these tips into action. Thank you.

This book gets some boring marketing info, we desperately need to run our businesses, and turns it into a fun thing to learn. Well done Bushra! Your book really inspired me to use persuasion in my writing. Thanks so much :)

A fantastic really practical and actionable book! Bushra has loads and loads of experience and shares it with you in easily understandable chunks. I can't wait to get started on it. Thank yo soo much!

I've been a fan for a couple of years and besides giving tons of whip smart advice, Bushra is a tremendous inspiration. Her down to earth attitude while delivering effective strategy for marketing is welcome in the slick online marketers world. This book is a handy guide to success.

I've read a bunch of books on marketing and persuasion, but nothing like this one. I love the conversational writing style!

Bushra introduced the concept of Persuasion Switches. I have been using many of these persuasion tactics for years, but she introduced a few missing pieces that I shall add to my arsenal.

There are several examples that can be quickly tweaked for immediate use. I will definitely apply the MOT concept in my new business' origin story.

What's a MOT? Well, you'll have to read the book to find out.

Bushra is a very talented marketer.
Her method of persuasion switches helps to understand human psychology and the idea how brands work. It has a practical approach, means you can use this book instantly to improve communication for your business. Also, it is written in a very connective language; you may feel that a friend talks to you. No hard lecturing, a complex subject delivered in an incredibly light form so that you can consume with ease and apply immediately.

Could not put this book down! Bushra breaks everything into actionable steps and throws in a bit of humor along the way. From written content to video content, her steps are captivating....oh wait, she IS a master at persuasion in all the best ways. Looking forward to using this book as a foundation for implementation.

I don't need to elaborate much about Bushra's book. It's a no-brainer and must have if you are serious about marketing... which you should be if you run a (small) business.

Get inside your prospect's mind... beats any slick sales page this side of Frank Kern.

I rarely go out of my way to give reviews, but this book is an exception. The tips are actionable, insightful, and clearly from experience. I recommend this to online business owners who want to make more money and professionals who help online business owners make more money. A great read!

I never thought I would be writing a review that I couldn't honestly brag this much about! First let me note that I am sitting hear eating a yummy warm flaky nutella covered croissant because of all the references used in this book...lol.

Bushra gave me a more ways than one to up my game to get my business not only going in the right direction but in a money making, never have to worry, making my goals and dreams come true before I planned on it! I have seen before what Bushra's products can do to other but never thought that I would be able to afford her products to make it my dream. Well after reading this book, and already working on implementing her tactics I find that not only will I be able to afford her products but they are on my new list of MUST BUYS!

Thank you Bushra for breaking things down in a way that not only kept me gripping my tablet as if I was reading one of my steamy romances, (and not a tablet face planted business book left read to make you want to sleep) but actually making me want to get up and want to get started on selling my services with the persuasions that are sure to finally turn my business into the money maker I know it is.

This book gets some boring marketing info, we desperately need to run our businesses, and turns it into a fun thing to learn. Well done Bushra! Your book really inspired me to use persuasion in my writing. Thanks so much :)

A fantastic really practical and actionable book! Bushra has loads and loads of experience and shares it with you in easily understandable chunks. I can't wait to get started on it. Thank yo soo much!

I've been a fan for a couple of years and besides giving tons of whip smart advice, Bushra is a tremendous inspiration. Her down to earth attitude while delivering effective strategy for marketing is welcome in the slick online marketers world. This book is a handy guide to success.